Hello guys, I have joined today to get a solution to my problem. I talk way too fast, so fast that m,y words don't come out clearly, i mumble when i get anxious,i panic when i hear about a presentation. I have managed to somehow give a few presentations but i have no idea whether the listeners understood anything or not. I am working in the marketing sector in a company. Please help me with your advices, suggestions. Please...
adviceman49 answered Tuesday August 5 2014, 4:53 am: Wow, there was a time I could have written this letter. If sales were substituted for marketing I could have written this letter.
Slowing down how fast you talk is easy or it was for me it just took practice. Try reading out loud to someone or just to yourself if you need to. When you read out loud you should slow down as we generally read slower than we talk and reading out loud for most of us is even slower.
How to get over the panic is a bit harder. There are courses you can take such as the Dale Carnegie public speaking course. Also courses in public speaking are available at your local community college.
When I first started in sales I sold Life Insurance. They gave us a canned pitch to use which they drilled into us so we knew it front to back and back to front. The purpose of the canned pitch is confidence building in that you knew what you were selling.
Marketing includes sales as you are pitching a product. Knowing the product and what it does is an important part of marketing. You would not Market a potato peeler to the auto repair market, I know extreme but the only analogy I could come up with.
My advice is to first get to know the product before you start to market it. Talk to the designer, the inventor, the engineer whoever is involved in bringing the is product to life so that you know everything there is to know about it.
Once you know what it is you will know where to market it. When you know your product and what market it is best suited for presenting it to people in that market is not as stressful.
My product was Hand Tools for a specific part of the building trades. When I was with the wholesalers to those trades I didn't need canned presentations I could come up with a presentation on the spot.
It was when other tool companies started to invade or tried to invade my market and I fought back that I needed to design presentation to use in these new markets I was invading. For comfort and ease of presenting a canned presentation is what makes a presentation successful.
Besides having a canned presentation available and knowing the product that your marketing you need to learn to calm yourself. The best way I have found is to look around the room and find someone you can make eye contact with that does not appear threatening. I have never been in a room full of people where I could not find someone who I did not find threatening and I could make eye contact with. I would then make most of my presentation to that person. I say most because you have to let your eyes float around the room during a presentation.
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